A Texas boy at heart, Rodeo Boy was born in Fort Worth and now calls New York City home. What started as a lifelong love of Western style has evolved into a modern homage to craftsmanship — offering on-site chainstitch embroidery and hat shaping for events, brands, and individuals who appreciate the soul of the American West.

With roots at Ralph Lauren, where he honed his eye for vintage design and storytelling, and a career leading Merchandising at Stetson, Rodeo Boy blends deep industry experience with a personal passion for heritage and handwork. Each stitch and crease celebrates timeless design, individuality, and the enduring spirit of cowboy culture.

Rodeo Boy’s work also extends to Fort Worth Historical, an online archive dedicated to preserving the stories, imagery, and artifacts of his hometown. Through that platform, he’s designed sold-out merchandise and shared rare pieces of Texas history with collectors and locals alike.

At RodeoBoy.co, that same devotion to authenticity lives on — through custom chainstitch embroidery, hat shaping, and live event activations that bring Western tradition into the modern day. Whether you’re looking to personalize a hat, create something special for your guests, or capture the artistry of the West in motion, Rodeo Boy makes it memorable, one stitch at a time.